The Workforce Investment Board of Tulare County - Innovators by Design
The Background:
For the past five years, we have worked with the Workforce Investment Board of Tulare County (WIB) to create videos for their annual INNOVATORS by Design conference. We have supplied numerous videos over the years to help highlight the success stories of their organization.
We kick off the project every year by sitting down with the Executive Director and Communication Coordinator to discuss their goals for the year.
Each year we are asked to create:
10
60-90 second success story videos, featuring 2 from each category
Career Services
Youth Services
Business Services
Community Partner
Workforce Professional of the Year
2
Videos highlighting the work the WIB does in the community
"When we sit down with ZGF to kick off the campaign, it's really collaborative. They keep us in the loop with good communication and they are always willing to step outside the box to try something new. They are experts at what they do so when we hand them a project we know we are going to get a high quality product to help us achieve our goals."
Nicola Wissler, WIB Communication Coordinator
The Approach:
With the goal established, we begin contacting the awardee's coaches, to learn more about their success story. From there, we contact the awardee, learn more about their story from their perspective, and then develop a plan for filming.
We schedule shoots to capture as many steps of their journey as possible, from the initial meeting, to paid job experience or education, to current employment. This guarantees we show just how impactful the Workforce Investment Board is to their customers.
Our list of interviewees typically includes the awardee, their coach, and another figure from their journey be it an educator, employer, or counselor.
"For years, ZGF has helped us bring these stories to life. They take the time to understand who we are, identify the most impactful elements, and capture each story with dignity and respect. The videos have become a highlight of our annual meeting and continue to be used across social media and presentations throughout the year."
Jennie Bautista, WIB Executive Director
The Result:
We delivered the promised videos to the WIB prior to their conference. There, they
